416.708.1963 marc@retailperformance.ca
With more than 30 years connecting frontline experience with executive leadership, I bring a retailer’s perspective, an agency leader’s breadth and an owner’s accountability to commercial performance.
Frito Lay Canada
Now Pepsi Foods Canada
Eleven roles in 13 years built a deep understanding of frontline sales, retail, category management and operations. This experience shaped how I think about consumers, shoppers, customers and execution throughout my career.
Ignite Activation. Match Marketing Group.
Moving to agency saw my career progress quickly into senior shopper marketing roles. Acting as Managing Director and SVP, I led progressively larger teams of up to 60, held full P&L accountabilities, and consistently over-delivered results.
Retail Performance Marketing
After 10 years of operating RPM and using its tech as a powerful business development tool for Ignite and Match, I decided to make RPM my full-time focus. Developing commercial strategy, retail execution, and proprietary technology is both my strength and my passion.
Passion. Dedication. Integrity. Trust. The foundation of my leadership style.
Having worked with dozens of brands, and having worn many hats, my leadership style is built on transparency and team performance. Anyone can focus on what needs to be done and how to do it, but when your team understands why, the difference in performance is undeniably stronger.
My teams have always known that I work for them. I help clear the path of barriers, provide the support needed to enable success, and deliver the constructive feedback to help my people grow.
Many companies suffer from complexecution: the unrealized value of opportunities an organization cannot currently see.
That’s why I created the RPM Commercial Intelligence Method: my solution to removing execution blind spots and focusing on intelligent outputs that paint the full picture. Turning that clarity into action and using the results to elevate the next decision is my focus.
SNDL · Annual commercial planning
Mitsubishi Electric · Regional sponsorship
AB InBev · Digital point-of-sale
Molson Coors · W.A.R. sales communication
Spiritleaf · Merchandising playbook
I build tools around the decisions teams need to make: which stores to prioritize, where to invest and how to verify execution.
Solving practical problems while creating competitive advantage through intelligent automation is my ambition.
Secure the best display locations in store before displays arrive.
Improve engagement and compliance.
Automate execution and alignment.
Platform integration: CRM, content, training, route optimization, retail execution and intelligence.
Connected retail execution that accelerates brand demand.
A connected activation program that brings launch materials, staff education and engagement reporting together, including stores without regular sales-rep support.
Explore Launch Pad ↗Explore the business and platforms I’ve built at RPM ↗
Opportunity Score combines neighbourhood potential and store context to guide resources.
Route GPS organizes visits around frequency, drive time and territory capacity.
Displai GPS records placement evidence, location and duration for retail assets.
Original demonstrations and campaign creative.
Value Buds: animated campaign creative, an impact dashboard and an in-store collection bin work together to make recycling tangible and encourage sooner store visits.
After spending the last 7 years building RPM as a hands-on operator, I’m looking to lead and develop the next generation of conversion-centric, high-performing, passionate teams who don’t just want to win, but want to dominate!
marc@retailperformance.ca ↗416.708.1963